Celebrate World Smile Day with LU

On World Smile Day (Thursday 5th October), give your loved ones something to smile about, as LU biscuits reveals 63 per cent of people like or love to receive a surprise!
LU biscuits.LU biscuits.
LU biscuits.

Research shows that it’s the little and everyday surprises that mean more to 46 per cent of people than big, grand gestures.

And the perks of a surprise don’t stop there, with 34 per cent of people preferring to give a surprise than receive. 49 per cent want to show people how much they care for others, 48 per cent to see the joy on a loved ones face and 47 per cent, so their friends and family know they’re loved.

Hide Ad
Hide Ad

Brits surprise people at a number of different moments, making them smile and making them happier than they would be when:

· Going for a walk 31%

· Finishing household chores 31%

· Having a long soak in the bath 28%

· Cooking a favourite meal 28%

· Watching a favourite TV show 26%

The research was conducted by French biscuit brand LU.

If you’re planning an expensive dinner, generous gift or swanky hotel stay for your loved ones, you may want to think again. New research has revealed it is in fact little surprises that have the biggest impact.

Nearly half (46%) of UK adults state little everyday surprises mean more than grand gestures, and that the best memories come from small, surprising moments rather than big elaborate ones (31%).

For a quarter (25%) of UK adults, the best surprises come in the form of receiving an unexpected parcel, being given a bunch of flowers (21%) and waking up to the sun shining (17%). For the foodies among us, one in 10 loves finding their favourite treat being left unexpectedly on their desk (10%).

Hide Ad
Hide Ad

Nearly a third (28%) love to surprise friends and loved ones with new experiences or activities (22%) that they can enjoy together. But, for almost a fifth (18%) of UK residents, delivering a friend a surprise biscuit with a hot drink ranked the highest.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.