Sports fans are encouraged to show their colours and dig deep for charities

At 3pm tomorrow, fans are encouraged to take part in the organisation’s ‘Fly the Flag’ campaign and donate to those two charities.

They can do so by representing their team’s colours through waving flags, scarves and shirts before uploading the photos and videos to social media, to show solidarity during the coronavirus pandemic and raise money for the two chosen charities.

Niall Coen, CEO of Snack Media, said: “These are particularly difficult times for everyone and the whole of society has been impacted by the outbreak.

“Fans who normally spend afternoons and evenings supporting their club at matches or on TV are now deprived of that experience, and the pandemic has created huge issues for clubs and sports organisations who may struggle.

“In difficult times, sport is often a way to escape into a different reality and to feel a sense of community and belonging. For a long time, we’ve not needed this feeling quite as much as we do today.

“That’s why we’re working hard to bring the community together, and we invite everyone to participate by flying your flag, wearing your colours and donating to charities who need support during this crisis.

“It’s important that we all support the essential workers who are in the front line of the battle to fight the virus.

“We will beat coronavirus and when we do, sport will bring us all together once more. But for now, we can all show unity and feel connected again by flying our flags from 3pm onwards on Saturday, 28th March and thereafter.”

Fans are urged to spread the word so everyone can be a part of the campaign and feel united in times of loneliness and uncertainty.

The hashtag for anyone taking part is #FlyTheFlag