Morecambe FC hope a greater social media presence will help the club to develop a stronger relationship with supporters.
Shrimps’ fans may have noticed more content being published on Twitter and Facebook as the club’s new majority shareholders seek to engage with them.
That engagement has already seen the club address supporters’ concerns in terms of the administration charge levied on season ticket purchases through the ‘Easi-Pay’ scheme.
There was previously an admin fee of £35 on each ticket bought via that initiative but that was reduced to £5.
Those supporters who had already paid the £35 received vouchers worth £30 to spend on club merchandise, food and drink.
“We had a big push on season tickets and someone posted a comment on Facebook that it was going to cost a ridiculous admin fee,” said Jason Whittingham, one half of the new ownership duo.
“If any of you noticed that drop, that’s because someone posted it would cost £175 for their ticket and four others.
“Because of that, we reduced the prices.”
That willingness to take fans’ views on board was echoed by Mr Whittingham’s co-owner, Colin Goldring.
He called on supporters to use social media and make their voices heard by telling the club what is good and what can be improved upon.
He added: “We’ve mentioned social media; get on there and support the club.
“That’s where we’re pumping out a lot of messages; we can have engagement, we can put out things, you can vote what you’d like to have.
“It’s important we listen to you guys as to where the club can make improvements.
“Managing food and beverages isn’t as easy as it looks because you can over or under-budget which affects cash flow.”
It was also confirmed that the Shrimps will continue to produce matchday programmes next season despite EFL clubs voting in favour of scrapping them as a mandatory requirement.