The Morecambe FC manager dressed as one of the twins from Alice in Wonderland was a carnival highlight.
Football boss Jim Bentley and his assistant Ken McKenna got right into the spirit of the day as Tweedledum and Tweedledee just 24 hours after their final game of the League 2 season.
Club staff including directors Mark Dixon and Rod Taylor and kit man Les Dewhirst were also on the Shrimps’ parade wagon, which scooped ‘Best Float’ at the carnival.
First team players including goalkeeper Barry Roche and midfielder Stewart Drummond were also on the float.
Many of the team had stayed overnight in the Lothersdale Hotel on the promenade after their end of season awards dinner at the Globe Arena on Saturday night, following their 3-1 victory over Southend United in the afternoon.
Some of the Shrimps contingent stayed up until the morning and watched the Floyd Mayweather-Manny Pacquiao fight on TV.
But they still managed to be bushy-tailed for the carnival parade, although some were not exactly bright-eyed!
Jim said: “It’s a good thing to do for the football club in the community.
“It’s a big event for the town of Morecambe and we’re happy to play our part. Everyone is here, all the players and backroom staff. There’s been a lot of work put in and organisation.”
Meanwhile the West End Traders won Best Musical Float, with help from Eric Morecambe and Ernie Wise impersonators Bob More and Roy Dennis singing ‘Bring Me Sunshine’.
Steampunk enthusiasts The League of Splendid won Most Original Float, Total Tots Nursery won Best Themed Float and the Festival Market Traders won the judges’ special recognition award.
The judging panel was made up of Black Lace star Dene Michael, local singer Amy Jo Clough, The Bay radio’s Peter Storry and The Visitor content editor Greg Lambert.
Fancy dress competition winners were Matthew Livingstone from the Morecambe Football Club float, West End traders John Baker and Gwen Wood, Cath Evans from the Welcome Cafe in the Arndale Centre, Diana Murphy from Go Speedie and Lewis Swarbrick Thompson (13) and Kian Lee Butler (12), who were part of the parade dressed as computer game characters Mario and Luigi.
They each won a medal and £20. The fancy dress competition was judged by Greg Lambert.
Other organisations who entered floats in the parade included the Arndale Centre, Focus Youth Group, whose float included Morecambe’s Labour parliamentary candidate Amina Lone, Centrica energy, Morecambe Warblers, Morecambe Amateurs, Heysham High School, the Dance Factory, the Bay Beat Band, Dogs for the Disabled, the Rainbow Centre, the Army, Trumacar School and Stephensons Dairy. The parade, which started opposite Gala Bingo and ended near the Midland, was led by ‘Morecambe MC’ Michael Glen as a town crier and rounded off by three mounted police horses.
Our video shows Jim Bentley at Morecambe Carnival...but which Morecambe FC director is in the white rabbit costume?