Morecambe pubs launch 'green burger' for £7.49 - with £1 going to charity

The burger, which has been named the Greene Warrior, is available now in 600 pubs nationwide, including the Station Promenade, Flaming Grill pub on Marine Road West.

With prices starting at £7.49 including the £1 Macmillan donation, the limited-edition burger will be up for grabs until 30 September, or while stocks last.

The buns have been dyed with spinach to match the charity's green branding.

The Dog and Partridge, also owned by Greene King, will also be offering the burger.

The launch of the boldly coloured dish comes during a challenging year for Macmillan, which has reported significant losses in donations due to the Covid-19 pandemic.

The charity anticipates a loss of 35-50 per cent of its fundraising revenue this year which it uses to deliver vital services to people living with cancer and to people working in the NHS.

Since partnering with Macmillan in 2014, Greene King team members and guests have raised over £7m for the charity, with its annual ‘Macmillan May’ initiative, which was postponed until September due to Covid-19, previously expected to raise around £1m in donations.

Pub teams in Morecambe will be supporting the fundraising efforts throughout September with a number of activities in line with its PUBSAFE guidelines, from Macmillan coffee mornings, to virtual fun runs and pub quizzes.

Andy Wilson, managing director for destination food brands at Greene King, said: “It’s been a challenging year for Macmillan which is experiencing a fundraising crisis due to Covid-19, so we hope the launch of our new green burger will help provide our guests in Morecambe with a fun way of helping to support the charity at a time of need.

“While it might look slightly unusual, the Greene Warrior is a delicious way to do your bit for a very important cause – with its eye-catching appearance, tasty chicken or beef patty and ‘Macmillan’ mac ‘n’ cheese filling, it’s guaranteed to be a crowd pleaser for local burger lovers. We can’t wait to welcome our locals in to give it a try – your friends will be green with envy!”