Road signs cause sexism row

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A sign put up by Heysham M6 link road builders Costain has caused a debate on social media after it was dubbed ‘sexist.’

A number of signs saying ‘Please slow down my daddy works here’ have been put up at key construction sites in the area with the aim of alerting drivers to construction workers and warning them to slow down.

But Twitter users have classed the sign as promoting ‘Everyday sexism.’

Mark Williamson✈ tweeted: ‘Most people seem to think it’s odd, (the sign) but if it keeps people safe, it’s the acceptable face of sexism.’

Martyn Dews ‏tweeted: ‘I thought the sign a bit odd too. More importantly so did my wife and daughters.’

The Joy of Bex ‏tweeted: ‘This is one for @EverydaySexism I believe...’

But Costain countered any criticism with a tweet from ‏@Heysham_Link saying: ‘The ladies we work with aren’t treated any differently to the men. The perception of sexism often comes from those outside the industry.’

Shiona Macdonald, mainline roadworks manager for Costain said: “The signs were put up to try and address a safety issue of people speeding through our traffic management and, in some cases, jumping red lights. This is very dangerous, not only for our workforce but for the public.

“If the signs serve to slow the public down and consider what the consequences of their speed may be, I and the other women here, have no issues with them, they have served the purpose and protected all of the daddies, mummies, aunties, uncles, cousins and grandparents.”

Nicola Uijen, safety and health manager for Costain, said: “I have two girls and both myself and my partner work in the industry. They just see it as normal, Mummy and Daddy go to work, they’ve never questioned it, why would they? .”

Shiona said: “There are around 25 women working on this site each day; of those only a small number have children and there are around 250 people on site daily.

“This means actually only 10% are female and significantly less are mothers, therefore on the statistics alone, it is more likely to be a “daddy” not a “mummy” that gets hurt or injured. ”

“I don’t believe they are sexist; if we had put up only “mummy” signs we could have been accused of the same gender bias. We do not want to be in April’s position when we had several near incidents involving people, dump trucks and road users.”