There used to be an advertising slogan, “The future’s bright – the future’s.....”
We all know what happened to that company.
s far as the “wet scene” is concerned it all looks like the younger generation are starting to turn their backs on traditional ales and going for more up-market spirits and cocktails.
What then is the future of the pub industry? The Future Pub conference took place in London last week, a time to look forward, but will it be a brighter future?
Tom Kerridge, owner of a gastro pub in Marlow (down in the affluent south) and regular TV Celebrity Chef obviously said the future of pubs will be food-led.
He is a man hell bent on getting a third Michellin star for his own pub but would that type of food attract custom and profit in Morecambe, I doubt it very much.
People in the town probably prefer to “eat safe”, that means they would rather stick to the tried and tested “Two for One” brands that are now setting up – there will be no hope in the future for independent locally run establishments offering food.
As far as the “wet scene” is concerned it all looks like the younger generation are starting to turn their backs on traditional ales and going for more up-market spirits and cocktails. More worryingly for us in the trade is the fact they don’t see the pub to be the place to be all the time.
Oh for those days when a pimply youth wished his life away so he could be old enough to go to the pub.
One of the big themes picked up however was the fact that Generation Z, that’s anyone born after the mid-90’s have been branded, are still willing to spend their money on a big weekend night out.
After that though they are usually broke until payday.
There has been a trend recently of local pubs offering their empty spaces and function rooms out to clubs and societies.
That’s great if those people forgo paying a fee but actually put some money over the bar.
What grates many publicans is seeing a full venue but an empty till – something for nothing springs to mind.
One way us publicans will know what our customers need is to see more support from the town.
Get out and about and talk to us.