AMBITIOUS plans have been revealed for a new 2,000 seater entertainment arena and indoor ice rink at the former Frontierland.
The ex-fairground could also become home to a sculpture gallery, 50 apartments, shops and cafes and a spectacular walkway, linking the site to the railway station and the seafront.
InsideLA, a Lancaster-based group of designers, project managers and tradesmen, have unveiled their ‘Morecambe Central’ project hoping the public will get behind it.
Gary Lightfoot, project manager, called it “potentially the most important development for Morecambe in decades”.
The InsideLA team also includes James Halliday, CEO of Lancaster-based digital marketing company 21EV, and Lancaster architect Shaun Graham.
“This proposal would enhance Morecambe’s desirability as a tourist destination,” said Mr Lightfoot. “With the demise of The Dome a few years ago, Morecambe now has no purpose-built, large auditorium and we think this is a serious hindrance to Morecambe’s weekend festival ambitions.”
The blueprint for the Frontierland site comes hot on the heels of plans to revolutionise the Polo Tower.
Robert Aitken, an international museum designer from Bare, recently unveiled his vision for a one-of-a-kind ‘Digital Tower’ to replace the disused former fairground ride.
Mr Halliday said InsideLA would be interested in working with Mr Aitken to make both schemes happen.
InsideLA, who have spent three years developing their concept, are also in talks with site owners Morrisons.
The land is believed to be available for around £3m. They would also have to obtain planning permission from Lancaster City Council before work could begin.
A spokesman for Morrisons said: “We are continuing our discussions with the council planning department about the future use of the (Frontierland) site and will be considering all options.
“We will be meeting with the planners shortly to consider how the site can be integrated as part of the council’s intention for links to the town centre.”
Following the closure of The Dome and The Carleton, the Platform is the town’s sole remaining purpose-built live entertainment venue. The 1,000-capacity former railway station is operated by Lancaster City Council.