Morecambe staycations and 30% increase in tourist spending look good for resort
Morecambe looks set to have the biggest holiday season for years as tourists flock to the resort, said Morecambe BID
"We expect it is a combination of a few factors including the ease of getting here by the Bay Gateway, which makes us the closest seaside resort in the country to any major motorway; the good publicity we have been receiving over the last few years; the 'Bay' TV series; and, of course, the prospect of Eden establishing itself in Morecambe.
"Anecdotal evidence is pointing to at least a 30% increase in spending, but it is quality spending.
"People are spending their money they have saved on flights.
"By all accounts it will be the biggest season we have had for years. It's great to see Morecambe buzzing again."
Councillor Tricia Heath, Cabinet member with responsibility for economic recovery, said: “As with the majority of industries, Covid-19 has had a significant impact on the UK seaside industry.
"Thankfully, things are starting to look rosier for Morecambe and the district as a whole than they have done for quite some time.
"Any indication that suggests business is starting to return to normal and that there’s an upturn in visitor numbers to Morecambe is positive news for the area and a much welcome boost for our local economy.”