I had a visit from my old friend George Palmer last Wednesday, he who used to brew Bryson’s Beer.
He is the head of the organising committee for the Morecambe Beer Festival that takes place in the Winter Gardens during the period August 15-17.
The committee have come up with a great way of publicising the Festival with a Real Ale Stroll around town from June 17 to July 14.
So here’s what you do – first of all pick up your card from any of the participating pubs. Next, buy a pint of cask ale (or more if you wish) in each pub and get your card stamped. Write your name and contact number or email on your completed card and post it in to the Winter Gardens (or leave with me and I will pass them on) before July 16.
There will be a draw with three winners having free entry to one night of the festival, beer tokens and brewery donated goodies.
Did you know there are actually thirteen cask pubs within a short walking distance of Morecambe Town Centre?
Here is the full list of participating pubs:- The Clarendon, Ranch House, Station, Bath, Royal Bar, Bull, Eric Bartholemew, Kings Arms, Pier, Palatine, Smugglers Den, New Inn and York Hotel.
From a publican’s point of view this is a great way of attracting new customers into their venues and goes well with what I have been talking about recently regarding upping the ante.
It’s a chance for us to showcase not only our real ales but anything else that is going on at the time. The Ale Stroll also coincides with CAMRA’s Community Pubs and Charity Campaign in July (although many of us are holding charity events all year round), maybe it could be an opportunity for pubs to use the stroll as a sponsored event.
What a great way to raise cash whilst sampling some of the better cask ales on offer in our local hostelries.
There is very little happening on the sporting front at the moment so why not use this barren period to visit your local and watch the British and Irish Lions take on the Australians? Ask your landlord when it’s on!