Fire crews are currently tackling a blaze at a row of terraced buildings and police say one man has been evacuated and taken to hospital after suffering from smoke inhalation.
A fire service spokesman said seven fire engines were called to the scene in Albert Road, West End, Morecambe at 5.30pm and that they are still battling the fire that is believed to have started at toy shop Joy’s Toys.
It is thought the flames spread to adjoining shop Gladrags and Handbags but the fire appears to have avoided nearby Atkinson’s fish and chip shop.
And police say they have evacuated parts of the area.
A police spokesman said: “A man has been evacuated from a property we believe to be Joy’s Toys and he has been taken to the Royal Lancaster Infirmary because of minor smoke inhalation.
“We have evacuated three properties and we are not immediately anticipating evacuating any further properties.
“It is quite a significant fire.
“There will be an investigation.”
The area of shops has been cordoned off by the police whilst the fire service fight the fire.
A spokesman for the service said: “We have been called to a fire involving the ground and first floors of two adjoining shops in a terrace. The second and third storeys of the building in occupation as flats.
“Fire engines and crews from Morecambe (2), Lancaster (2), Bolton le Sands and Carnforth in addition to an Aerial Ladder Platform and crew from Morecambe have been mobilised to the incident, which is still in progress.”