Morrisons supermarket in Morecambe has launched the foot long sausage roll, believed to be the largest in the UK.
At one foot long and weighing in at nearly half a kilogram, the sausage roll is double the length and four times the weight of some high street competitors.
Available from today (Monday August 7) from the supermarket on Central Drive, the foot long sausage roll is freshly baked in-store by its Market Street bakers, made with seasoned pork meat and wrapped in a crisp, golden flaky pastry.
The sausage roll has to be served on a special tray that holds its weight, rather than being served in just the traditional paper bag.
Morrisons has created the foot long sausage roll after listening to its customers, who said that they wanted a bigger version of the British classic.
At only £1, the jumbo-sized British favourite can be bought hot and ready-to-eat from Morrisons Pie Shop counters on Market Street.
It could be enjoyed as part of a picnic, shared with the family, or eaten by customers with big appetites.
The sausage roll is being launched in time for the start of the football season to be the ultimate match day pie experience.
Martin Wood, Store Manager at Morrisons Morecambe said: “We sell hundreds of freshly baked sausage rolls-a-week but customers have asked for one that is even bigger.
“So we created this foot-long version.
“With the start of the football season approaching, we’re hoping our foot long sausage roll will be making its way to the top of the snack league table!”
Morrisons new foot long sausage roll is available from the Pie Shop on Market Street in Morrisons Morecambe, priced at £1.
For more information or to find your local store please visit Morrisons.com.