Westgate Tyres has been appointed as the official local seller of one of the world’s fastest growing tyre brands.
The firm, based in Westgate Old Works, Morecambe, will stock GT Radial products, which are exported to more than 100 countries.
GT said the deal was in recognition of the centre meeting its high standards of customer care and quality of service for supplying and fitting its range of mid-market tyres for cars, 4x4s and vans.
Westgate Tyres, now in its 16th year, employs six staff who between them have more than 100 years’ experience in the industry. Joint partner Graham Bailey said: “We are delighted to be the local representative for GT Radial. To be linked to one of the world’s fastest growing tyre brands is fantastic for us as a business.”
Alan Kay, area sales manager at Micheldever, the only UK distributor for GT Radial, added: “Westgate Tyres is a business with an excellent reputation and we are sure they will become an important part of our network.
“Giti Tire, the manufacturer of the GT Radial brand, attributes its success to fair business practice and a willingness to invest in people, research and development and manufacturing technology – all benefits that will ultimately help Westgate Tyres.”