A bustling Easter Saturday street market was the first sign of efforts to revive Victoria Street.
The event launched Morecambe’s Portas Pilot Town project and was backed by The Visitor’s #SOSMorecambe and Shop Small campaigns.
Stalls with goods, crafts and produce lined Victoria Street in Morecambe town centre and special events were held between the Arndale Centre and the Festival Market including an appearance by ‘the world’s fastest one-man band’ Pete Moser and BBC Radio Lancashire. Organised by Morecambe’s Town Team, the event aimed to draw more shoppers onto Victoria Street and increase footfall between the Arndale and the market.
Morecambe received a £100,000 grant last July as one of the Government’s flagship ‘Portas Pilot’ town centres, named after retail guru and TV personality Mary Portas.
The scheme aims to revitalise the high street in challenging economic times. The Town Team opted to spend the money on boosting Victoria Street.