Shrimps and social media have combined to catch the eye of TV businessman Theo Paphitis.
James Baxter and son, sellers of the world-famous Morecambe Bay Shrimps, were picked by the Dragons’ Den star as one of the small businesses to watch in the UK – thanks to twitter.
Mr Paphitis endorsed the 214-year-old potted shrimps firm by making it one of his ‘Small Business Sundays’.
Theo regularly picks out enterprising small businesses from all over the country, then tweets about them and profiles them on his website.
As the millionaire has over 340,000 twitter followers, this has meant a rush of publicity for the Thornton Road-based company, winners of our 2012 Sunshine Business Award.
“I’m shocked, excited, honoured and overwhelmed by the response,” said Sue Nelson, owner of Baxters.
“I’d been tweeting him for months hoping he’d pick us, but I didn’t hold out much hope because it seems to be new businesses who get the recognition.
“Then I got 28 emails on Sunday night and 100 new twitter followers. At first I couldn’t understand why. It just goes to show the power of social media.
Mr Paphitis retweeted Sue’s tweet which said: “Baxters Potted Shrimps, locally sourced, ‘Made in Morecambe’, delivered to your door. Simply the best!”