Times are tough for small businesses and shopkeepers need to get creative in order to survive.
Gift shop boss Sara Pendlebury has plans in the pipeline to do this, quite literally.
Sara, owner of Wrapture in Morecambe town centre, will soon hold a series of ‘Morecambe Gets Crafty’ arts, crafts and story time sessions in the Anderton Street shop.
She hopes parents and young children will try their hand at making everything from papier mache puppets to Japanese paper lanterns.
During the summer holidays Wrapture will also welcome ‘The Story Lady’ who will keep youngsters entertained with fairy tales and short stories.
“In this day and age you’ve got to try something different,” said Sara.
“We want to build up a community around the shop. Anyone can come in, whether they make cup cakes or take photographs or just want to have a natter.
“There are so many children who want to do arts and crafts but nowhere in Morecambe to do it.”
Sara and her husband Alan recently extended the shop into the former salon next door.
This new section of Wrapture houses a quirky range of personalised owl cushions, appropriately-titled ‘Having a Hoot’.
They are designed by Sara’s friend Tracy Bullingham-Nash.