THE hottest April day in Morecambe for more than a century pulled thousands into the town centre over the Easter break and now has tourism chiefs dreaming of a bumper summer for the town.
As temperatures soared to 23.4C on Good Friday, the highest recorded in Morecambe during April since 1901, pleasure-seekers packed onto the promenade and the beach to enjoy the start of the bank holiday weekend.
And the resort continued to be busy over the entire four days. Matt Stanaway, manager of the Midland Hotel, said the hotel experienced its “best week ever”.
“The number of guests coming in to stay has just been crazy,” said Mr Stanaway.
“We’ve had a record breaking week, including three weddings over the weekend.
“The weather has been a factor as well.”
Rob Ellershaw, manager of the Ranch House on the promenade, said his pub was heaving all weekend. “It’s been fantastic,” said Mr Ellershaw.
“I think having two bank holiday weekends back to back has helped.”
See The Visitor (27-04-11) for full story.