A BATTLE between rival supermarkets in Morecambe is helping to ease the pain of high fuel costs for motorists.
Morrisons and Sainsbury’s are using forecourt prices as a weapon as they slug it out in the battle for customers.
Both have cut their prices twice in the past fortnight. Sainsbury’s is currently winning with its unleaded petrol selling at 130.9p per litre and diesel at 133.9p – believed to be the cheapest in the district.
Morrisons is a close second with unleaded at £1.31.9p and diesel retailing at £1.34.9p.
Asda is also a contender but is currently in third place with unleaded at 133.7p and diesel at 135.7p.
The new Sainsbury’s on Lancaster Road was relatively quiet when it opened last November and it seems that the store sees cheap fuel as a way of attracting customers from rivals.
A spokesman for Sainsbury’s said: “With regard to petrol we price locally to ensure we always offer our customers the very best value.
“We monitor our competitors’ prices almost every day to ensure we remain competitive.
See The Visitor (25-05-11) for full story.