End of an era for Broadway

The Broadway Hotel.
The Broadway Hotel.

One of Morecambe’s most iconic hotels has closed its doors for good.

The Broadway Hotel has shut ahead of plans to convert the building into retirement flats.

Developers McCarthy and Stone plan to redevelop the Broadway into one and two bedroom “high quality apartments”.

The closure of the Broadway as a hotel was first mooted in 2007 when manager Stephen Norfolk revealed the business was struggling in the declining economy.

Mr Norfolk said the hotel was in a “consistent and arguably irreversible downturn” because less visitors were coming to Morecambe.

It was expected the hotel would close within two years after planning permission was gained to build a swish eight-storey apartment block but there was little interest from developers as the recession bit. But after holding a public consultation last year, McCarthy and Stone have put forward their own planning application to Lancaster City Council.

The closure of the Broadway follows that of the Elms Hotel at Bare, which has also been renovated into retirement flats.

Mr Norfolk also runs the Headway Hotel on the promenade. Enquiries for the Broadway can now be made to the Headway.