Site has WOW factor

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Johnston Press, publisher of The Visitor and Lancaster Guardian, has launched a national online entertainments website

WOW247 will keep users up to date with what’s on where and what’s on when locally and across the UK, 24 hours a day, seven days a week.

WOW247 allows people to search a database of more than 500,000 events across categories including film, music, theatre, food and drink.

The site has been created using technology which allows the audience a great experience whatever the device being used.WOW247 showcases events across the country and also allows users to set their location for a locally-focused experience.

Whether a user wants to find an exhibition in London or plan a family day out in Morecambe or Lancaster, WOW247 is their new port of call.

WOW247 is much more than a listings site.

It draws on the strengths of a media group that stretches the length and breadth of the country to bring together the best in entertainments content.

Comprehensive, detailed listings are complemented by eye-catching, engaging editorial and multimedia content that is tailored to the platform, and an interface which allows anyone to post a comment, write a review or add their own event.

The platform is integrated with ticketing, travel and accommodation partners, as well as special offers and deals.

Promoters can publicise their events on local JP sites and, as well as taking advantage of a number of online display advertising opportunities to promote their business and brand.

With more than 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK.

This audience, coupled to the platform, gives promoters an unrivalled opportunity to promote their event in the national and local market.

Paul Napier, group editorial development director, said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.”