In this week’s Looking Back we take a glimpse back into our archives and delve into the resort’s popular beauty scene.
In the summer months of the 1950s the resort was often packed with families on their holiday outings but also many women dressed to impress.
Various beauty contests were held around the time including Miss Great Britain Bathing Beauty Contest.
Here are a selection of photographs from the different contests in Morecambe around the 1950s and 1970s.
Recognise any faces?
If you have any Morecambe memories you would like to share then please get in touch with reporter Gemma Sherlock on 01524 385 932 or via email email@example.com.