Leading the way in the Bluebell coaches

One of the Bluebell coaches with the Bluebell emblem on the side.
One of the Bluebell coaches with the Bluebell emblem on the side.

A Morecambe coach firm which is still going strong today was set up in the 1920s.

Battersby’s was originally founded by James Battersby and the first depot, made of corrugated iron, was built where West Coast Glass is now on Ellesmere Road in Morecambe.

Beth Crook, of Woodlands Drive, said: “My husband Ken was James Battersby’s grandson.

“At that time, the family lived at 84, Albert Road. Ken, who was eight, came to stay at the house from Farnworth near Bolton for holidays.

“The coaches used to be parked up on the promenade opposite what is now the Ranch House in Morecambe.

“Grandpa used to act as bait for the customers and sit in the coaches.

“If the coach was full, Ken had to go home but if it wasn’t, Ken was allowed to ride on the coach.

“The coach used to go to Silverdale and back for two and 6 pence and stopped at the Royal Hotel in Bolton-le-Sands for refreshments.

“The coaches were known as Bluebell Coaches because they were blue and they had a Bluebell emblem on the side as well.”

At some point James Battersby died and his son James H Battersby took over the business with his wife Evelyn.

The depot moved to West End Road where Future Glass is now.

Beth said: “Uncle Jim and Auntie Evelyn moved to Ellesmere Road and moved the coaches on the ground behind Cedar Street and Grove Street. Sadly in 1948,

“Uncle Jim died and Auntie Evelyn took over the business for a few years.”

Eventually, Battersby’s was sold to Albert Harrison, whose son Tony still continues to run the business, based on White Lund, today.