A Morecambe supermarket has come up with a canny way of marketing grow your own vegetables.
Morrisons, in Central Drive, says it has answered the prayers of chip fans in the town - by launching the UK’s first ever potted “Ketchup and Chips” plant.
So instead of heading to the chip shop for a quick takeaway, all you have to do is grow the plant, harvest the vegetables, knock up the homemade ketchup and cut up and deep fry the chips.
Morrisons store manager Doug Lakeland said: “Many of our customers are green fingered. But over recent years we’ve witnessed the frustration of shoppers who have less and less space to grow their own.
“This new plant is just the solution for our shrinking gardens - and will enable everyone to follow their produce from plant pot to plate!”
The Ketchup and Chips Plant will be available in Morrisons Central Drive from April 25, for a limited time only and will cost £5.
Also available during this time will be the “Egg and Chips Plant”, another hybrid plant that grows aubergines and potatoes, costing £5.
The supermarket says gardens across the country are getting smaller as an increasing number of people in the UK are living in flats and apartments.
Research has revealed that 47 per cent of households now only have access to a small balcony and 11 per cent have no garden area at all, and that there is a rise in demand for compact potted plants.