Work to build luxury accommodation on the site of a former hotel is well under way.
Construction vehicles are at the Broadway site to begin building an eight-storey white-rendered and glass apartment block.
One of them, a giant drilling machine, towers over the site and has been a talking point for passersby.
More than 650 people have registered interest in having one of the 50 new apartments overlooking Morecambe Bay.
Lancaster-based building firm MH Stainton Ltd began work on June 12.
The Broadway Hotel, built in the 1930s, was demolished in 2014 by developers McCarthy and Stone, who sold the site to MH Stainton .
The new development was given planning permission in November 2016.
There will be 40 two-bedroom, eight three-bedroom and two one-bedroom apartments in the modern tower block.