Litter pickers have been out in force to give the cycle track a good old-fashioned clean up.
Staff from the Morecambe and Lancaster McDonald’s restaurants and junior football team Bare Rangers tackled a litter picking challenge along a 2.2 miles of the cycle path.
The 50-strong team collected 25 bags of rubbish as they looked to encourage the community to take responsibility for keeping their neighbourhood litter-free and to take pride in their local environment.
Andrew Taylor, McDonald’s business manager, said: “Unfortunately there are still a significant proportion of people who think it’s acceptable to drop litter.
“It’s everyone’s responsibility and through these events we want to generate awareness of the issue, educate those people on how to dispose of rubbish properly and encourage them to be more responsible.
Meanwhile, Morecambe Town Council also held a litter pick on the cycle track, working with year 9 pupils at Morecambe Road School.
Fiona Gill, business manager at the school, said: “The students worked really hard and discussed with each other about the consequences of litter to the environment.
“The pupils were amazed at the plastic bottles thrown onto the cycle path, especially as these products can be re-cycled and re-used.
“We also discussed the dangers to local wildlife as a result of litter.”