Morecambe’s beautiful beaches may the last thing on our minds whenever we use the toilet.
But beach campaigners are calling for us to think about the link between our household sanitation and those golden sands.
The LOVEmyBEACH campaign wants people to follow a simple rule to only flush the three Ps - pee, poo and paper.
This is because if you flush anything else, like handwipes or other sanitary items, it will affect the water quality of our beaches.
Householders and business owners are also being asked to check their drainage.
Wrongly connected plumbing could mean dirty water from toilets, dishwashers and showers could be going straight to the sea, affecting the water quality of our beaches.
Morecambe North and Morecambe South Beach both passed Government water quality checks in 2012 and 2013.
But stricter EU standards are coming into force in 2015.
The LOVEmyBEACH campaign is also encouraging people to look after their beach in other ways.
Gillian Catterall and her husband Jim from the Craigwell Hotel in Morecambe are backing the campaign.
“In Morecambe we’re so fortunate to have the beach and promenade on our doorstep, for the magnificent views and amazing dog walks running for miles on end, so we were keen to show our support and get involved,” she said.
To help the campaign, Gillian has been advising on beach etiquette while walking dogs, the importance of clearing up after dogs, and bin drop points on the beach.