Morecambe vintage team inspire catwalk world record in Liverpool

Models strut their stuff on 'The Very Big Catwalk' in Liverpool. Picture by Culture Liverpool, Liverpool City Council.
Models strut their stuff on 'The Very Big Catwalk' in Liverpool. Picture by Culture Liverpool, Liverpool City Council.

A new world record has been set for most models on a catwalk – and Morecambe people were right at the heart of it.

The new Guinness World record was set in Liverpool as 3,651 people took part in ‘The Very Big Catwalk’ as part of 175th birthday celebrations for the city’s passenger ship firm Cunard.

The world record breaking attempt was the brainchild of resort-born designer Wayne Hemingway, assisted by Morecambe creative firm Deco Publique – run by best friends Elena Gifford and Lauren Zawadzki.

Elena and Wayne were among those who took part in the record-breaking spectacle, held beside the River Mersey, alongside celebrities including TV presenter and pop star Rochelle Humes, football legend John Barnes, Lauren Pope from The Only Way Is Essex and telly icon Christopher Biggins.

They were joined by professional models, representatives of various community groups in Liverpool, and ordinary people from all walks of life and all ages, who strutted their stuff along a 40-metre catwalk set up at Pier Head in the shadow of the famous Royal Liver building.

The catwalk took a whopping three hours and 50 minutes from start to finish.

“We had everyone from a team strutting their stuff in vintage fashion from the 20s, right through to the 90s, to women giving their wedding dress a second outing in a category called ‘Here Comes the Bride’,” said Wayne.

“Everyone, from local Brownie packs to ‘goths’ got behind the attempt, and that’s why it was such a huge success.

“It was fun leading out the bald headed men section. I knew losing my hair would come in handy one day. “

Wayne’s Hemingway Design firm and Deco Publique also hosted a vintage festival in and around Liverpool’s Albert Dock as part of the ‘Transatlantic 175’ celebrations.

Other Morecambe people who were part of the festival on July 4 included Kate Drummond and her Sunset Ices retro ice cream van, and musician Joe Kondras, drummer and songwriter with resort pop band The Heartbreaks, who DJd on the top deck of a double decker bus which doubled as a bar.

The previous record for the most people modelling on a catwalk is 3,083 and was achieved by the Instituto de Estudios Superiores de Moda, Casa de Francia (Mexico) in Mexico City, Mexico, on November 24 2013.

The Transatlantic 175 weekend marked the end of a seven-week programme of spectacular events in Liverpool to honour the city’s internationally renowned maritime history and transatlantic links, and mark Cunard’s 175th anniversary.

Wayne and Deco Publique’are now preparing to bring their annual Vintage-by-the-Sea festival back to Morecambe seafront on September 5 and 6 2015.

Stay tuned to The Visitor over the coming weeks for more details.