Business is booming for businesses on Morecambe promenade thanks to the heatwave.
But happy traders say the spell of unusually hot weather is just papering over the cracks in Morecambe.
As temperatures soared to 77 degrees Fahrenheit last week, Morecambe’s beaches and seafront were packed with pleasure-seekers enjoying beach games, ice creams and picnics, who also spent money in resort shops, pubs and cafes.
“Trade has been absolutely fantastic,” said a seafront shopkeeper, who wished to remain anonymous.
“Last week was the best we’ve ever had. We haven’t had any good weather for three years and people are desperate for some sunshine.
“It’s been wonderful but people should realise that it’s a flash in the pan and shouldn’t deter us from long-term objectives like getting the town’s car parking sorted out.”
Janet Blades, from Eric’s Cafe on Marine Road, said: “It has been a lot busier and it’s been nice to see people on the beach and by the Eric statue.
“But if it was raining there would be nobody here as there’s nothing to do.
“The weather brings with it different problems too. There are no public toilets nearby so customers come in wanting to use ours.”
Debbie Carter, landlady of the Pier Hotel, said: “There’s definitely more customers coming in and sitting outside. We’ve seen a lot of new faces.”
Tricia Heath, proprietor of the 13 The Warehouse gift shop on Queen Street, said there had been an increase in sales of Morecambe memorabilia and white scarves for women, who were using them to shield from the sun.