Morecambe shop bringing glamour back

Amanda Cruse in Dotty's Vintage shop on Albert Road. Picture Garth Hamer
Amanda Cruse in Dotty's Vintage shop on Albert Road. Picture Garth Hamer

WITH the Tutti Frutti ‘50s festival coming up in town later this month, there’s one shop in Morecambe that’s sure to be doing a roaring trade. HOLLY BLACKWELL paid a visit the West End’s Dotty’s Vintage which is putting the 1950s glamour back into Morecambe.

AFTER opening its doors just three months ago Dotty’s Vintage has already a proved to be a big hit.

Not only are teenagers going mad for its original ‘40s tea dresses and ‘60s miniskirts, it has also gone down a storm with those who remember the fashions the first time around.

“Vintage isn’t about old fashioned clothes,” said Amanda Cruse, owner of Dotty’s Vintage.

“Vintage is about quality. Things then were made to last and they have lasted and some of the things I have in my shop still look brand new.”

The small shop, nestled next to Atkinson’s fish and chip shop on Albert Road, is an absolute delight.

Complete with a 1950s record player and family photos around the walls, it takes you back to an era where shopping was a much more relaxed and personal experience.

“I just love people, that’s why I started the shop so I can stand about and chat all day” said Amanda.

“We’ve lost our community spirit because of the big supermarkets so I wanted to start a shop all about people.

“It’s based on my gran’s life, my mum’s life, my life as a child and everyone that comes in loves it.

“Sometimes the old dears come in and say ‘we used to love wearing that’ and that’s what I say about my clothes, they’re not second-hand, they’re pre-loved.”

Dotty’s Vintage is very much a labour of love for Amanda, who is passionate about the past.

“I’ve always loved history and women’s history,” she said.

See The Visitor (20-07-11) for full story.