Marks and Spencer and Debenhams have topped a residents’ poll of shops they would most like to see on the Frontierland site.
A survey by Opus North, who want to develop the old ex-fairground into a shopping park, had the two high street giants as clearly the most popular choices.
Next on the list of preferred choices were TK Maxx, followed by H&M.
Opus North are in talks with some of these big-name retailers hoping to attract them to the planned £17m site.
A report says the public has given “overwhelming support” to the plans for the ex-fairground on Morecambe seafront.
The survey results were revealed as Opus North fomally submitted plans for the development to Lancaster City Council.
The council planning committee will meet to make a decision on the plans later this year. The Polo Tower and Ranch House would be demolished as part of the plans, which also include a new family pub, hotel and restaurants.Marks and Spencer used to have a food and clothing store on Euston Road in the town centre until it closed more than 25 years ago.