The dedicated radio station for Royal Lancaster Infirmary patients is gearing up for a 60-hour marathon broadcast over Easter.
Presenters on Bay Trust Radio (BTR) will be hosting programmes on location, including at the city’s hospital, next weekend.
It is hoped the extravaganza will help raise money for the operation, which is run entirely by volunteers and also broadcasts to the Westmorland General Hospital in Kendal and Barrow’s Furness General Hospital.
BTR president John Williamson said: “The team have set an ambitious target and the money raised will help make sure Bay Trust Radio can keep going.
“We hope to get lots of listeners over the marathon weekend and hopefully even more coming to see us broadcasting across Cumbria and Lancashire.”
Kendal town crier Richard Mathews will launched the marathon from 10am on Saturday, April 19.
The broadcast will then be hosted from the Royal Lancaster Infirmary, Elephant Yard in Kendal and the Glebe in Bowness-on-Windermere.
During the Kendal broadcast, there will be live entertainment from singers Kev Kendal, Sam Davidson and Milnthorpe Steel Band.
A free prize draw will be held throughout the weekend.
People who are unable to go along to the live broadcasts are being asked to support the fundraiser by texting BTRKO1 and a donation amount, for example, £2/£5/£10, to 70070.
Barry Rigg, engagement manager for the University Hospitals of Morecambe Bay NHS Foundation Trust, said: “Hospital radio provides a lifeline for our patients and we would wish Bay Trust Radio every success with their marathon broadcast effort.”
The station started out in February 1977 as Kendal Hospital Radio - broadcasting to the then Westmorland County Hospital.
In 2008, it expanded when the trust’s board asked the management to broadcast to its other two hospitals. Its name then became Bay Trust Radio.
Over the years it has invested in the most up to date broadcasting equipment and is on-air 24 hours a day.
Bay Trust Radio can be found on channel one on the Hospedia patient entertainment system at the Royal Lancaster Infirmary and Westmorland General Hospital.
It is now available on an iPhone application so patients, staff and visitors can tune in after they leave hospital.
The application is free and can be found by typing ‘BTR’ into iTunes.