‘Incomparable’ Morecambe Bay brand launched

The new Morecambe Bay brand logo.
The new Morecambe Bay brand logo.

A brand new logo to promote Morecambe Bay has been unveiled.

Businesses are being encouraged to use the logo to promote our area and attract more visitors.

The logo was revealed at a launch for Morecambe Bay as a new ‘destination brand’.

The brand will promote Morecambe Bay as “one of England’s emerging destinations, incomparable to anything in the UK”.

The new branding came about after independent research in 2013 revealed Morecambe was perceived negatively by ‘the outside world’ as a declining seaside resort.

Marketing experts Cairn Consultancy said the town lacked appeal but the bay itself was hugely popular.

They said the Morecambe Bay brand should be promoted separately to Lancaster, and its natural, cultural, heritage, recreational and outdoor assets should be trumpeted, with Morecambe as its “established capital”.

Businesses will also be encouraged to use positive wording to promote Morecambe Bay’s natural assets in press releases and promotional literature.

The launch of the branding for Morecambe Bay took place at a formal evening event hosted by Lancaster City Council at Leighton Hall near Carnforth.

Coun Ron Sands, who has responsibility for tourism on the council’s cabinet, said: “All of the brand materials are free and easy to access and we hope that local businesses will use the brand widely to help to attract many more visitors to the area.”

The new brand for Morecambe Bay is available to download from the online brand toolkit, including logos, fonts, copy, images and accompanying Brand Guidelines document, from HERE

The Morecambe Bay Brand was developed and funded in partnership by a group including Arnside and Silverdale AONB, Borough of Barrow in Furness, Bay Tourism, Furness Line, Cumbria Tourism, Lancashire County Council, Lancaster City Council, Marketing Lancashire, Morecambe Bay Partnership, Morecambe Town Council and South Lakeland District Council.