High hopes for Wayne Hemingway’s fine Morecambe vintage

Wayne Hemingway.
Wayne Hemingway.

A Morecambe boy made good will make a triumphant return home with an event set to bring thousands into town.

Designer and TV personality Wayne Hemingway hopes ‘Vintage-by-the-Sea’ at the Midland and the Winter Gardens will give his birthplace a shot in the arm. Taking place this Saturday (September 14), it is a celebration of British fashion, music and food from the ‘30s to the ‘80s with stalls, exhibitions and live entertainment.

If it draws the expected crowds, Wayne plans an even bigger version next year. A joint £20,000 funding bid has been submitted to Morecambe Town Council by his company Hemingway Design and Lancaster City Council, which could see a two-day Vintage-by-the-Sea replace the Morecambe Seaside Festival on September 6 and 7, 2014.

Hemingway, 52, was born in the resort. Alongside his wife Gerardine, he founded Red or Dead in 1983, building it into a world-famous fashion label.

In 1999 they set up Hemingway Design and have since earned acclaim for their vintage festivals in Glasgow, London and Preston.