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WEST END charity More Music has less than one week to muster votes to bring a new festival of arts and culture for the older generation to the district.

The charity is a finalist in the Lottery-funded People’s Millions awards with its bid for “My Generation: A festival of art, music and culture by and for the young at heart” and is urging people to vote for them on Monday, June 27.

An ITV film crew arrived in the resort recently to film a public appeal by More Music and its older users which will be broadcast on Granada Reports on Monday as it goes head-to-head with other charities to secure the funding.

“Every person who votes for us is showing faith in the idea,” said Pete Moser, artistic director at More Music.

“Every vote counts and if we win it will bring excitement, anticipation and good times for the older generation living in the region.”

The voting phone number will be published in The Daily Mirror and announced on the More Music website on Monday, June 27, with phone lines open from 9am until 12am.

“A vote now is a vote for a festival that will be yours in years to come.” said Pete.

“We hope the festival will inspire older people who are active and want new opportunities, as well as those who have become isolated within their communities.

“If we win, there will be a whole year’s worth of work before the festival and this will forge the future for an event that will continue for generations.”

To vote for the festival, please visit www.moremusic.org.uk or call 01524 831997 on Monday, June 27, where the voting line will be announced.