A £17m vision for the future of the Frontierland site has gone on display in Morecambe.
Members of the public are invited to go along to Morecambe Superbowl today and tomorrow (November 29 and 30) to see plans for a new retail park at the former fairground.
Representatives of developers Opus North will also be on hand to talk about their ideas.
They want to build a new retail complex of big-name fashion shops, restaurants, a hotel, family pub, car parking spaces and a care home for the elderly on the derelict 7.8 acre seafront site.
Yorkshire-based Opus North, working alongside site owners Morrisons, want to start work by the end of next year, subject to Lancaster City Council giving planning permission.
They also propose to pull down the Polo Tower and perhaps replace it with another landmark or piece of public art.
“We’ve got a site that’s been vacant for more than a decade, Morecambe gets 3m visitors a year and we think this is a town that’s on the up,” said Kevin Whitmore, a representative of Opus North.
“We’ve had lots of people through the door and commenting on our website and there’s been more than 90% support so far.
“We’ve got a handful of retailers who have genuine interest in this. We want to put a spade in the ground at the back end of 2014 with the shops being finished by 2015.”
Richard Holmes, owner of the Megazone indoor laser game near the site, said: “It’s about time. We’ve been waiting 14 years for this since Frontierland closed.
“It will be good for existing businesses near the site like myself. What do people do in their spare time? They go shopping.”
The public exhibition is open today until 7pm and tomorrow from 11am to 3pm. All welcome.
In our video Kevin Whitmore talks more about the public’s response to the plans.