Flats at ex-Morecambe hotel site move one step closer

An artist's impression of the new plans for the site of the former Broadway Hotel in Morecambe.
An artist's impression of the new plans for the site of the former Broadway Hotel in Morecambe.

A new gateway to Morecambe has passed a crucial planning stage.

Lancaster City Council planning officers gave the thumbs up to a swish new 50 apartment complex at the site of the former Broadway Hotel.

The Broadway being demolished two years ago.

The Broadway being demolished two years ago.

A final decision on the planning application will be made by city councillors on November 14.

A council report said plans for the striking white-rendered and glass building are of a “high quality design” in a “prominent gateway location”.

It also said the apartment block, which rises as high as eight storeys, will be “overbearing” to some nearby homes. But the report said this “would not significantly outweigh the benefits” of the scheme.

The new luxury apartment block is planned to rise from four storeys on Broadway and five 
storeys on Marine Road East to eight storeys at the junction of the two roads. It would then drop to three storeys along Dallam Avenue. There would be 60 car parking spaces.

Developers MH Stainton Ltd, run by Morecambe man Michael Stainton, are behind the plans. Unveiling the plans in June, Mr Stainton said he was 100 per cent committed to creating a new “iconic building” in place of the 1930s art deco Broadway, which was demolished in 2014.

Mr Stainton’s firm also built the Elms Hall development at the former Elms Hotel in Bare.

The planning report, released ahead of the meeting on November 14, says that four letters of objection to the scheme were sent to Lancaster City Council by neighbours.

It also said the nearby Strathmore Hotel does not object to the plans as long as building work does not affect the running of the hotel. The report concludes that permission should be granted for the development, although the city council planning 
committee has the final say.

MH Stainton bought the Broadway site off McCarthy and Stone earlier this year.

The Bournemouth-based building firm wanted to build an £11m art-deco inspired apartment block. After getting council permission for the scheme, they demolished the Broadway but then did not carry out their plans.

The site has been vacant for almost two years.