Hopes have been raised that Debenhams, Marks and Spencer and River Island could be on their way to Morecambe.
Residents were asked if they wanted to see these big-name fashion stores as part of a proposed new retail park on the Frontierland site.
A leaflet dropped through letter boxes in the town also gave TK Maxx, Gap, Outfit and H&M as options, and asked locals to tick their favourites.
Developers Opus North and site owners Morrisons sent leaflets to thousands of homes in Morecambe explaining their plans and asking for opinions.
They want to build a new complex of shops, a hotel, restaurants, 376 parking spaces and an old people’s home on the 7.8 acre piece of land on Morecambe seafront.
If the plans get the thumbs up from Lancaster City Council, the new retail park could create 500 jobs and fill the the site.
Opus North would not confirm the names of the possible fashion stores, but said talks were ongoing.
They also want to pull down the Polo Tower and replace it with a similar landmark or piece of public art.
Two public exhibitions of the plans will be held at Morecambe Superbowl so residents can have their say.
Opus North intends to put in a planning application to the council afterwards.
“We are proud to be bringing forward major investment in a well known but disused site,” said a spokesman for Opus North.
“It is our intention to create a lasting legacy of jobs and investment for Morecambe.”
Opus North is a leading property company based in Ilkley, specialising in office, industrial and retail developments.
Frontierland, part of the Blackpool Pleasure Beach empire, closed in 2000.
Supermarket giants Morrisons bought the land in 2001 and initially aimed to open a Freeport-style shopping complex. But plans fell through.
A proposed mixed-used development, to include housing, also failed when developers went bust.
A Next, Homebase and gym/sports shop opened on the site in 2008 but the rest of the land remained vacant as Morrisons struggled to sell during the recession.
The public exhibitions run from 2pm to 7pm on Friday, November 29 and from 11am to 3pm on Saturday, November 30. Opus North representatives will be there to answer questions.