A series of inspirational new tourism resources have been unveiled to help local businesses promote Morecambe Bay’s fantastic natural and cultural assets to visitors.
The Morecambe Bay Sense of Place toolkit and Nature on your Doorstep guides celebrate the area’s unique attractions.
The Toolkit provides detailed information about the Bay’s most dramatic views and amazing wildlife sites, its rich cultural and culinary heritage, as well as the best places for outdoor recreation such as hiking and cycling.
The Doorstep guides focus on nine areas around the Bay from Walney to Wyre, and give ideas for several days of exploration in each area.
These resources are part of a major new tourism initiative in Morecambe Bay, aimed at making the area one of Britain’s fastest developing visitor destinations.
Jenny Wain from the RSPB has been leading on Sense of Place on behalf of Morecambe Bay Partnership and Morecambe Bay Local Nature Partnership.
She said: “If we want to promote Morecambe Bay as a destination, we need to know what we are selling.
“Theses resources will help a local B&B owner to share with their guests where to find the most exhilarating walk with a stunning viewpoint, or a great place to taste Morecambe Bay shrimps or locally produced ice cream.
“If a visitor has a great time in Morecambe Bay, they will be much more likely to recommend the destination to their friends and return for a longer visit.”
The Toolkit and Doorstep Guides were developed with the help of over 50 local businesses in the Morecambe Bay Nature Tourism Business Network and the results of an extensive visitor survey around the Bay carried out in 2012.
This survey found that the more than two thirds of people visited Morecambe Bay for its beautiful scenery and more than half came to enjoy its peace, quiet and tranquillity. Nearly nine out of ten people were interested in seeing wildlife, while a similar number expressed an interest in self-guided itineraries.
The resources received their official launch at a nature tourism business network event at Castle Head Field Centre in Grange Over Sands, and again at Holgates Holiday Park in Silverdale.