Campaign to raise drink awareness

The alcohol awareness campaign launched by Lancashire Constabulary in partnership with Lancashire Trading Standards, coincides with the national Alcohol Awareness week which runs from November 18 to 24

The alcohol awareness campaign launched by Lancashire Constabulary in partnership with Lancashire Trading Standards, coincides with the national Alcohol Awareness week which runs from November 18 to 24

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“A snap decision in the heat of the moment can have far reaching consequences” – that’s the message an alcohol awareness campaign wants to get across.

The alcohol awareness campaign launched by Lancashire Constabulary in partnership with Lancashire Trading Standards, coincides with the national Alcohol Awareness week which runs from November 18 to 24 and has a number of different aims.

Sgt Dave Forshaw, the licensing and alcohol harm reduction sergeant based at Lancaster, said: “It is about preventative work and addressing things before they occur by getting ahead of the game.

“The idea of the campaign is to raise awareness of responsible drinking.

“When people receive a caution, they will receive a conditional caution and are asked to attend a workshop with a presentation by Every Action Has Consequences.

“The Every Action Has Consequences campaign was set up by Pat Rogers in 2009 after her son Adam, 24, died in a street fight.

“We get the people to the police station and go through the presentation with them.

“They are encouraged to talk about the different issues involved.

“The presentation focuses on the consequences of their actions and that a snap decision in the heat of the moment can have far reaching consequences for the victims of the assault and families on both sides.

“It’s about the consequences of drinking to excess and being aware of the situations that can lead to an offence.”

So far 25 people have attended the course and it has already been very well received.

As well as tackling drink related violence, officers have been training licensees and door staff. Sgt Dave Forshaw said: “We got licensees and door staff from Morecambe, Lancaster and Fleetwood to attend a training course tackling substance abuse and to update people on the physical signs of drug taking and the clues of drug taking left behind.

“It will make it easier for people to pick out an individual with a drugs problem, or problems on the premises.”

Lancashire Constabulary ‘s partners in the campaign are Lancashire Trading Standards.

Sgt Dave Forshaw said: “There has been a poster campaign targeting proxy sales of alcohol, schools have been written to and hundreds of leaflets have been handed out to secondary schools in the area.

“At some of the lates venues in Lancaster we have been using a hand stamp which says “Are you still over the limit?”

“It’s a visible reminder the day after and its also a cheap idea.It may well have some effect on a person’s actions the morning after.”