Now here’s a fundraising idea we can really drink to.
A Morecambe firm has created a new beer called the Sunshine Ale to help pay for a new Eric and Ernie attraction in the town.
Peter Cross from Cross Bay Brewery says the Sunshine Ale will give local people the chance to contribute towards the Morecambe and Wise Garden of Fame and enjoy a refreshing drink at the same time.
The beer was launched at the recent Eric Morecambe Tribute Dinner at the Globe Arena to rave reviews.
Mr Cross, who runs Morecambe Bay Wines and Cross Bay Brewery, will now supply the ale to local pubs and clubs.
Proceeds from the Sunshine Ale will go towards the £70,000 appeal, dubbed ‘Morecambe Gets Wise’ by The Visitor.
Mr Cross said: “We did a similar thing a few years ago for the lifeboats and brought out a Lifesaver beer.
“I thought I could do the same here if I got approval from Eric’s family and (Eric Morecambe Statue) sculptor Graham Ibbeson.
“We’re getting a lot of positive responses. It’s a light drink so it appeals to lager drinkers.
“The idea is to drink a glass of sunshine and contribute to the Garden of Fame.”
The Sunshine Garden of Fame, scheduled to open in 2016, is a ‘walkway of fame’ style attraction, to be located opposite the Winter Gardens.
It will be a series of plaques, inscribed with names of local people, businesses and celebrities, leading to a towering piece of bronze wall art depicting the comedy duo sculpted by Graham Ibbeson.
The Visitor is supporting the appeal by raising money at our Sunshine Ball at the Midland Hotel this Friday.
See our special Sunshine Ball preview section starting on page 33.