Centre wins gold award

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MORECAMBE’S Visitor Information Centre (VIC) has picked up gold in a prestigious national awards ceremony.

Already ranked as the top VIC in the north west, the centre went one better and claimed top spot at the national Enjoy England Awards for Excellence on Friday (April 15).

This means that out of the 490 Tourist Information Centres in England, Morecambe can now boast to be at the top of the tree.

The award recognises the quality of service provided by the centre, acknowledged in a mystery shopping exercise in which the centre was given full marks.

It achieved a score of 100% in all areas of customer care and out of 68 centres assessed in the northwest, ranked number one.

See The Visitor (20-04-11) for full story.