As his regular customers will know, barber Colin Brown is never short of an opinion.
Now in his 26th year cutting hair in Morecambe town centre, the popular barber sets the world to rights every day in his shop on Victoria Street.
And as a big advocate of Morecambe, Colin is very clear on what shopkeepers need to do to survive the economic downturn.
“We need to take responsibility,” he says.
“Far too many people sit back and expect the council to do everything.
“However you’ve got to get involved.”
As a member of a project team working on ideas to improve Victoria Street, Colin is doing just that, and has thrown a few ideas into the pot.
“I’m really big on the idea for a street market,” he says.
“I have the vision of the market in the film Notting Hill with Hugh Grant walking through it.
“I’m being romantic but it would be fantastic to see that.
“My mum used to work on the old Poulton market and that was a community in itself.
“It’s not going to cost us a lot of money and it will benefit the Arndale area.”
Colin has just spent £1,000 on giving the outside of his shop a facelift and believes all traders should do the same.
“I did it myself, because the prices the council were bandying about were stupid,” he says.
“I know times are hard, but everyone should have properly painted shop fronts.
“Take a look at The Pier pub on the promenade.
“They’ve just done it up outside and it looks lovely.
“It makes me want to go inside.
“We also should all have hanging baskets outside our shops.
“I’ve just been to Bridgenorth in Shrosphire and their shops were covered in flowers. It looked fantastic.
“I’m prepared to adopt a tree and put Christmas lights on it.
“If everyone on Victoria Street did that, we’d look like Dalton Square.”