BID hopes new branding will boost Morecambe tourism

Morecambe BID new logo.
Morecambe BID new logo.

Morecambe BID (Business Improvement District) has launched a new logo to help attract more people to the town.

The new logo is designed to reflect what the resort can offer to residents and a wider visitor audience.

The new BID branding has been designed to align with the Morecambe destination branding, helping strengthen brand ‘Morecambe’ far and wide.

John O’Neill, Morecambe BID Manager, said: “I believe we live in a unique part of the UK that flies under the radar when it comes to being appreciated.

“Our local district offers something that I believe nowhere else in the UK can – that of a really close proximity to city, coast and countryside – to steal an old slogan and we should be shouting out about the quality of lifestyle we enjoy.”

Next month the BID will be launching the new visitor leaflet which will be distributed to businesses locally and across the north.

The leaflet will include businesses in the BID zone, a map and a full list of festivals and events for the year. Soon after that, they will be launching the new Morecambe BID website that will have a full business directory, festivals and events.

Morecambe BID recently joined Bay Tourism and will be helping to actively promote the town and surrounding areas. The new logo was created by the Design Attic of Lancaster.