The new face of the Morecambe Poppy Scatter is called...Poppy!
Three-year-old Poppy from Morecambe will appear on promotional material for the campaign as it continues to gather momentum.
Poppy seeds have been scattered all over Morecambe to grow flowers across town in time for the 100th anniversary of the outbreak of World War One.
Campaign supporters are also trying to raise money for the British Legion and the Commonwealth War Graves Commission.
Their aim is to raise £136,904.30p, one penny for every service person killed in the war.
Both young and old are supporting the Poppy Scatter.
Pensioner Floss Bell from Bare has knitted toy soldier dolls to aid the fund-raising drive.
You can take part in a ‘name the doll’ competition at the Welcome Cafe in the Arndale Centre for just £1.
Entry forms at the cafe and the York Hotel.
A charity raffle for the Poppy Scatter is also taking place at Bare Pharmacy on Princes Crescent.
For more information about Poppy Scatter Morecambe, you can visit www.poppyscatter.co.uk, or call 01524 853975 or mobile 07807 558864.