A £17m retail and leisure park could be the future of Morecambe’s eyesore Frontierland site.
Top developers Opus North want to build a complex of fashion shops, a hotel, restaurants, a family pub and 376 parking spaces on the former fairground.
If their plans get the thumbs up, the new retail park will create 500 jobs and fill the remainder of the eight acre site.
Opus North are also in talks to bring big name fashion stores to Morecambe.
They also want to pull down the Polo Tower and replace it with another attraction.
Two public exhibitions of the plans will be held at Morecambe Superbowl so residents can have their say.
The developers intend to put in a planning application to the council afterwards.
“We are proud to be bringing forward major investment in a well known but disused site,” said a spokesman for Opus North.
“It is our intention to create a lasting legacy of jobs and investment for Morecambe.”
Opus North is a leading property company based in Ilkley, West Yorkshire, specialising in office, industrial and retail developments.
Frontierland, part of the Blackpool Pleasure Beach empire, closed in 2000.
Supermarket giants Morrisons bought the land in 2001 and initially aimed to open a Freeport-style shopping complex. But plans fell through.
A proposed mixed-used development, to include housing, also failed when developers went bust.
A Next, Homebase and gym/sports shop opened on the site in 2008 but the rest of the land remained vacant as Morrisons struggled to sell during the recession.
The public exhibitions run from 2pm to 7pm on Friday, November 29 and from 11am to 3pm on Saturday, November 30. Opus North representatives will be there to answer questions.