A NEW campaign has been launched asking local businesses to become more breastfeeding friendly.
After a recent study which showed the UK's breastfeeding rates as one of the worst in Europe, NHS North Lancashire is working together with NHS Blackpool to overcome the taboo around breastfeeding in public places.
Cafes, cinemas, restaurants, spo
rts centres, theatres and all sorts of business and community venues which may be visited by breastfed babies and their families, are being asked to sign up to the campaign.
Volunteers will be visiting venues across North Lancashire in the coming weeks encouraging them to become more baby friendly and to support breastfeeding on their premises.
Once businesses have agreed they will be added to the published list, given a certificate and provided with a sticker to put in their window identifying that breastfeeding is welcome on the premises.
A list of all baby friendly premises will be provided to women who have a baby.
Lists will be available in local children centres and via health professionals as well as online at www.nwnwbabyfriendly.org.uk.
For more information and to find out how to sign up to the campaign please visit
www.nwnwbabyfriendly.org.uk