'Hades' is the name of the Morecambe pub's new night for fans of alternative rock, metal, goth and industrial music.
Starting on March 25, Hades will run every Thursday night at the Northumberland Street venue with DJs every week and live bands once a month.
Live rock music continues at the Bath every weekend including the arrival of Somewhere On Stage, a Dutch Iron Maiden tribute band, on Friday, March 26.
Somewhere On Stage play all the Iron Maiden hits and their set includes an appearance by an eight foot puppet, Eddie Maiden!
The Bath are also planning a scooter event at Easter, a punk festival in May and a return for their outdoor music festival Bathstock in August.
"It's a big year for The Bath this year and I really want to put us on the map," said Lorraine Rawcliffe, licensee.
"We want Hades to draw in an alternative crowd for all kinds of music."
For more information on The Bath's upcoming plans and gigs see
www.bikerrockpub.co.uk